Fernwood Coffee
Specialty coffee · DTC & retail
+210% follower growth in 6 months
A tired regional roaster became a cult favorite. We rebuilt the brand identity from the logo up, then paired it with a short-form video engine that gave TikTok and Instagram something worth following.
- +210%
- Follower growth
- 4.2M
- Organic views
- +38%
- Online sales
Campaign highlights
- Full rebrand: logo, packaging, tone of voice, and launch rollout
- 3 short-form videos per week, scripted and shot in-house
- UGC program that turned regulars into the brand's best creators
"They took our scattered social accounts and turned them into the most reliable sales channel we have. The rebrand paid for itself in a quarter."
